In Made to Stick by Chip and Dan Heath the true story is told of a Brazilian railroad that GP Investments Ltd. bought from the government in 1995. It was delapidated and losing cash. Enter the picture Alexander Behring. There were too many requests to fix things like bridges and no money to work with. So he instituted four rules to guide them.
a. only invest in that which would make them money quick
b. the best solution was the cheapest one up front even if it cost more in the long run
c. faster fixes are better
d. recycle old rather than buy new whenever possible.
Pretty soon they had some money. Pretty soon they could fix more with that money. Pretty soon they could do more and got even more money.
Some churches, and Cocoa is one, needs to think
a. only do what makes new Cocoa fans (attenders, members, belongers, fans)
b. do what makes the most fans
c. do what can be started the quickest
d. do what is the cheapest
Does it make fans? Answer: No. Then don't do it. Find something that does. If it does, choose the one that does it the most, fastest, and cheapest.
Brings a whole new world of thought to church discipline, doesn't it?
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